Before there was a Beverly Hills there was a Beverly Hills Hotel. In 1912 the area looked nothing like the plush, verdant luxury neighborhood it is today. Nor did the hotel. More like ranch land and wide open space, even a race track for automobiles. But the years have been kind to the hotel and the city. A hideaway for movie stars (numerous bungalows and suites) and royalty from around the world this exquisite Mediterranean Revival structure captures the eyes and imagination of anyone traveling along Sunset Boulevard. Our office was abuzz this morning with discussion of an interview with Warren Beatty about his new film RULES DON’T APPLY. Ostensibly about Howard Hughes and Hollywood the hotel was often occupied by Mr. Hughes. Really occupied. As Mr. Beatty tells it, he, a brand new Hollywood star after the success of his first film, Elia Kazan‘s SPLENDOR IN THE GRASS, was staying at the hotel…in one room. However, all the neighboring rooms were assigned to Howard Hughes. Mr. Hughes was unique. The stars still come out at the Beverly Hills Hotel. We often stop for lunch at the Polo Lounge and will subtly point out not only the celebrities but faces our Los Angeles private tour guests might not know, those belonging to studio executives and talent agents. Our tour guides not only follow the industry closely (it IS our bread and butter, after all) but most of them have years of studio and entertainment industry experience behind them and have closely encountered many industry people “doing lunch” at the Polo Lounge. Lunch on a private tour can be arranged or even a late afternoon visit for tea. We are very careful with our camera at the hotel. We respect the privacy of those staying there and do not wish to encumber our welcome at the hotel when we visit. However, outside the hotel, even on a rare windswept day with a rainstorm imminent, we can take great pictures of the hotel and our guests.